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Finnish Textile Make Marimekko Steals The Show at Licensing Expo

A girl could swoon, Marimekko Textiles took our hearts at Licensing Expo #LX11

Marimekko, the Finnish textile maker whose floral Unikko print is instantly recognizable to design buffs worldwide, isn’t the only iconic floral fabric in town.

While perusing he Licensing International Expo floor, we came across the timeless, upbeat florals of French artist and designer Paule Morret, who began her textile line in 1920 and won the French Legion of Honor in 1952. 

Morret’s work is bright, feminine and anything but dainty. And the modern, cheerful work — which was largely influenced by writer Marcel Proust and artist Auguste Renoir — found fans in the likes of Paul Poiret, to whom she once sold a dress design, and Jacqueline Kennedy, who based a room in the White House on one of Marrot’s flowers.

In 1999, Paris-based Paule Marrot Editions SAS began licensing Marrot’s fabric designs, which have since appeared on Anthropologie housewares, limited-edition Nike dunks and decorative trays in the Liberty of London for Target collection. 

Paule Marrot Editions SAS president Sebastien Storck says that despite their even merchandise mix of home décor and fashion items, there’s no time like the present to continue expanding Marrot’s presence in the style world.

“We’re talking with many different US based companies, both designer and mainstream,” Storck said of the company’s future in apparel. Though Marrot died in 1987 and most of her work spans the 1920s to the 1970s, her designs fit into fashion’s current affinity for happy, sunny colors and bold, bright patterns. It also doesn’t hurt that Marrot’s innovative styles — including the bestselling Beatrice floral — haven’t yet been plastered on every T-shirt, tote bag and iPhone case around.

 “We really want to get into the [apparel] market,” Storck said from his booth on the Licensing International Expo floor. “Her colors, her prints — now just feels like the right time.”

Paule Marrot Editions is at booth 3878 at Licensing International Expo 2011.  paulemarrot.com 

Photos: 2009 Paule Marrot Nike dunks and dishes and napkins stamped with Marrot’s designs — including Caspari’s Beatrice floral paper napkins. 

Post By Erin Weinger

Photos by Kaitlin Mattingly  

Filed under Marrot Textile Licensing Expo LX11 trade show