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LX11 Coverage: Janet Jackson Delves Into Apparel

Does the world need yet another celebrity-fueled clothing line? According to L.A.-based business management company Sterling Winters, the answer is an undoubted yes.

And we agree, especially if it’s the iconic Janet Jackson. 

The firm manages Janet Jackson. And they’re looking to bring the superstar into the style stratosphere with Jackson-branded fashion apparel, a goal of this year’s Licensing Expo International.

Jackson already has her toe dipped into the apparel world’s waters with concert merchandise and by acting as a spokesman for Blackglama fur, which caused a PETA uprising last summer. But Sterling Winters, who also represents Kathy Ireland Worldwide, is looking to expand the singer’s reach to less offensive fashion territory.

“We’re definitely exploring apparel, yes,” said Sterling Winters Vice President of Brand Management Rocco Ingemi.

The company’s Licensing International Expo booth features two of Jackson’s past stage outfits — a beige, tattered dress and an androgynous 1940s-style pant suit and fedora that has been a staple of Jackson’s style throughout her career. The signature look could be a preview of what consumers may expect if Janet Jackson apparel ever comes to fruition.

As of now, no word on whether or not the intended line will include the starburst shaped body jewelry, uh, seen at the 2004 Super Bowl. 

Post By Erin Weinger

Licensing International Expo: follow live coverage on twitter via @eWeinger or hastag #LX11 

Filed under lx11 entertainment janet jackson fashion celebrity clothing lines