CAA Hits Hard In The Licensing Arena
Guest Post by Erin Weinger Any mention of CAA, the L.A.-based talent agency behemoth known for repping major movie stars including Brad Pitt, Natalie Portman and Bradley Cooper, conjures images of the silver screen (and the Vanity Fair Oscar Party, to which we would love an invite). But the agency has expanded their core business by creating a licensing division devoted to marrying...
SeaWorld At Licensing Expo
Guest Post by Erin Weinger It isn’t standard fare for a tradeshow to host animals on their exhibition floor. Apparently the Licensing International Expo 2011 was anything but standard. SeaWorld Parks and Entertainment, the Orlando, FL-based company that hosts roughly 23 million visitors throughout 10 U.S. parks each year, turned their booth into a venerable wildlife menagerie, with...
Pan Am Takes off with New TV Series
When the new series, Pan Am, lands on ABC this fall, the legendary airline and its logo will play a leading role, thanks to a licensing agreement between Pan Am Brands and the show’s producers. As owner of the intellectual property rights to the original Pan American World Airways, Pan Am Brands offers an exclusive line of Pan Am-inspired luggage and travel accessories. Pan Am...