July 2011
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CAA Hits Hard In The Licensing Arena
Guest Post by Erin Weinger
Any mention of CAA, the L.A.-based talent agency behemoth known for repping major movie stars including Brad Pitt, Natalie Portman and Bradley Cooper, conjures images of the silver screen (and the Vanity Fair Oscar Party, to which we would love an invite). But the agency has expanded their core business by creating a licensing division devoted to marrying...
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SeaWorld At Licensing Expo
Guest Post by Erin Weinger
It isn’t standard fare for a tradeshow to host animals on their exhibition floor. Apparently the Licensing International Expo 2011 was anything but standard.
SeaWorld Parks and Entertainment, the Orlando, FL-based company that hosts roughly 23 million visitors throughout 10 U.S. parks each year, turned their booth into a venerable wildlife menagerie, with...
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Pan Am Takes off with New TV Series
When the new series, Pan Am, lands on ABC this fall, the legendary airline and its logo will play a leading role, thanks to a licensing agreement between Pan Am Brands and the show’s producers.
As owner of the intellectual property rights to the original Pan American World Airways, Pan Am Brands offers an exclusive line of Pan Am-inspired luggage and travel accessories.
Pan Am...
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June 2011
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Licensing Expo: Interview with Ubisoft’s Greg...
Jason Schreier:is an NYC-based freelance reporter/editor who writes for Wired.com, the Onion News Network, and a number of other sites and publications. His work has also been featured in Time, CNN, and NPR. He graduated NYU in 2009 (go Violets!) and is a hopeless, yet passionate Jets/Nets fan. You can follow him on twitter@JasonSchreier
Q: First of all, could you tell me a bit about what you...
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How to Develop and Manage a Successful Brand...
Understanding the ins and outs of a licensing agreement is absolutely imperative for any brand considering venturing into the licensing playing field. This seminar covered why a brand or compnay would want to license, how to determine if your brand is ready for licensing, and how to make sure the license is successful.
Speakers included:
Brooke Bridges- Associate VP, Business Development and...
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Disney Publishing Adds Comic App →
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Inside Licensing: Interview with Konami’s Careen...
Jason Schreier: is an NYC-based freelance reporter/editor who writes for Wired.com, the Onion News Network, and a number of other sites and publications. His work has also been featured in Time, CNN, and NPR. He graduated NYU in 2009 (go Violets!) and is a hopeless, yet passionate Jets/Nets fan. You can follow him on twitter @JasonSchreier
Q: So first of all, could you tell me a little about...
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Inside Game Licensing: Interview with Sega’s Cindy...
Jason Schreier:is an NYC-based freelance reporter/editor who writes for Wired.com, the Onion News Network, and a number of other sites and publications. His work has also been featured in Time, CNN, and NPR. He graduated NYU in 2009 (go Violets!) and is a hopeless, yet passionate Jets/Nets fan. You can follow him on twitter@JasonSchreier
Q: For starters, tell me a little bit about what...
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Inside Licensing: Interview with Electronic Arts’...
Jason Schreier:is an NYC-based freelance reporter/editor who writes for Wired.com, the Onion News Network, and a number of other sites and publications. His work has also been featured in Time, CNN, and NPR. He graduated NYU in 2009 (go Violets!) and is a hopeless, yet passionate Jets/Nets fan. You can follow him on twitter@JasonSchreier
Q: So first of all, tell me a little about what EA is...
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Inside Licensing: Interview with Activisons’s...
Jason Schreier: is an NYC-based freelance reporter/editor who writes for Wired.com, the Onion News Network, and a number of other sites and publications. His work has also been featured in Time, CNN, and NPR. He graduated NYU in 2009 (go Violets!) and is a hopeless, yet passionate Jets/Nets fan. You can follow him on twitter@JasonSchreier
Q: Could you tell me a bit about what Activision is doing...
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Case Study: Navigating a Cause Licensing Agreement
During the 2011 Licensing Expo in Las Vegas last week, one of the hottest topics was Cause Marketing in the licensing industry. The class was put together in order to teach the various models that exist in the for-profit and non-profit worlds when it comes to licensing relationships and their successes and failures.
Speakers included:
Tony Summers, director of Production and Licensing for...
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Nate Williams Prints A Hit At Licensing Expo #LX11
insidefmm:
The dog loving illustrator Nate Williams, has a growing passion for silkscreen printing and hand lettering, which is portrayed in his beautiful art. His inspiration comes from nature’s inventions, unique ideas and foreign cultures.
Some of Williams’ clients include Coca Cola, Converse Shoes, Urban Outfitters, Penguin Group, Microsoft and many more.
For more about Nate...
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Finnish Textile Make Marimekko Steals The Show at...
A girl could swoon, Marimekko Textiles took our hearts at Licensing Expo #LX11
Marimekko, the Finnish textile maker whose floral Unikko print is instantly recognizable to design buffs worldwide, isn’t the only iconic floral fabric in town.
While perusing he Licensing International Expo floor, we came across the timeless, upbeat florals of French artist and designer Paule Morret, who began her...
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#LX11: Live Nation Resurrects Kiss Army Brand
Whether you’re more into Gene Simmons’ music or his rabid tongue, Kiss fans are about to have something to celebrate.
According to Mark Stroman of McGhee Entertainment, the legendary band’s L.A.-based management firm, Live Nation is readying to resurrect the Kiss Army brand of fan club merchandise that first appeared in 1975.
Though used to refer to Kiss fans since the mid-70s, the Kiss Army...
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WatchLX11 Executive Vice president Georgiann Decenzo signs a cooperation agreement at the opening of the China Pavilion at Licensing International Expo.
WatchPower Rangers flash mob from Day One of Licensing International Expo #LX11
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Warner Brothers Entertainment Rolls Out Impressive...
With super heroes, literary legends, and the development of an animation nation, Warner Bros. Consumer Products [WBCP] brings an unrivaled lineup of content support to this year’s Licensing International Expo that will drive its licensing, merchandising and retail business to new heights.
“Content is the cornerstone of a robust consumer products program and we are pleased to...
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LX11 Coverage: Janet Jackson Delves Into Apparel
Does the world need yet another celebrity-fueled clothing line? According to L.A.-based business management company Sterling Winters, the answer is an undoubted yes.
And we agree, especially if it’s the iconic Janet Jackson.
The firm manages Janet Jackson. And they’re looking to bring the superstar into the style stratosphere with Jackson-branded fashion apparel, a goal of this year’s...
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Who's the Leader of Them All? →
Mickey Mouse is still the most valuable franchise in the world, on track to generate $9 billion in global retail sales this year.
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10 Things to Know About Apparel Licensing
1. It pays to think big picture
When embarking on a licensing adventure, it’s wise to envision what you want your business to look like down the line—then craft your agreements accordingly.
A prime example is Bethenny Frankel, the natural foods chef-turned-TV star-turned big time businesswoman who, just this spring, sold the rights to her Skinnygirl brand of cocktails for a reported $100 million....
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EMI Takes Charge Of Its Digital Music Licensing
Photo: José Goulão
EMI Music Publishing CEO Roger Faxon: “The digital world demands a new way of licensing rights in musical compositions … We are reunifying the rights in many of the songs that we represent.
“By bringing these rights back together, our aim is to reduce the burden of licensing, to create greater efficiency and, importantly, to reduce the barriers to the...
FremantleMedia Wins Loteria
FremantleMedia Enterprises has secured worldwide licensing rights to the brand Loteria. Sold in Mexico for more than 200 years, the Loteria game is similar to Bingo but uses images instead of numbers. FME is actively pursuing licensing partners for Loteria across key licensing categories including toys & games, gifts & novelties, apparel, interactive & mobile, education &...
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Apple gets cozy with EMI, Universal, and Sony over... →
Apple enters deals with EMI, Universal and Sony on Cloud Music Licensing
locblog:
Looks like we’re hopefully getting closer to Apple unveiling it’s new cloud based music solution.
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CBS Launches America's Next Top Model Live
National Event Management Signed On To Bring Fashionista Franchise To Canadian Catwalk in 2012
Canadians can get ready for a fashion event like no other as CBS Consumer Products launches America’s Next Top Model Live in Toronto May 4-6, 2012. National Event Management, producer of some of North America’s biggest and best-attended shows, has been tapped to bring this...
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CBS Consumer Products Enters Brazil
One of the most sought after emerging markets aside from India and Asia, Brazil, is successfully being infiltrated by US companies hungry for a piece of Brazilian consumer dollar. CBS Consumer Products signed Brazilian licensing agent Supermarcas to develop a licensing program throughout Brazil, Argentina, Uruguay, Paraguay, Colombia, Panama and all of Central America.
Supermarcas will...
